Drake's one of the hottest rappers in the game right? He has so many hits he has to have at least 10 Billboard Hot 100 #1's. Unfortunately the Billboard Hot 100 #1 is a title Drake has not gotten yet, the closest he has came is #2 with Best I Ever Had. This happening early in his career he has been shooting for that #1 but has kept missing. In 2013 he came close again topping out at #4 with Hold On, We're Going Home. Currently sitting at #2 HotlineBling has the potential to break into the #1 spot.
With the release of the music video for Hotline Bling the song has been memed more times than Scumbag Steve and Bad Luck Brian combined. Hours after the video was released memes were popping up left, right, and centre. Drake's combination of dancing, JC Penny swag, and 80's synth pop background has all the makings of a great meme. The real question is, was this all done on purpose? Drake is an intelligent business man and has been making strategic moves for years. He would have known this video would be made into an array of memes with the hopes that everyone would intern watch the original video. That is a great marketing strategy as long as you can take being made fun of.